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Marketing

A collection of 4 posts

Customer Interview Turned Into a Therapy Session
Marketing

Customer Interview Turned Into a Therapy Session

A jobs-to-be-done interview turned into a cathartic therapy session.

  • Jovian Gautama
Jovian Gautama Mar 22, 2021 • 1 min read
Underpaid Digital Marketer Rebrands as Community Manager
Marketing

Underpaid Digital Marketer Rebrands as Community Manager

A SaaS analytics startup is rebranding their "marketers" to "community managers."

  • Jovian Gautama
Jovian Gautama Feb 10, 2021 • 1 min read
Marketer Who Just Learned HTML Insists to Be Called “Technical Marketer”
Marketing

Marketer Who Just Learned HTML Insists to Be Called “Technical Marketer”

Digital marketer self-titles himself as a "technical marketer" after taking online HTML course.

  • Jovian Gautama
Jovian Gautama Feb 14, 2020 • 1 min read
Email Marketer Sends “Happy Holiday” Emails to Family and Friends, Anxious About Low Open Rates
Marketing

Email Marketer Sends “Happy Holiday” Emails to Family and Friends, Anxious About Low Open Rates

Email marketer feels anxious about the low engagement of his Holiday Greetings email he sent to relatives and friends.

  • Jovian Gautama
Jovian Gautama Jan 29, 2020 • 1 min read
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